For the first time ever, Lionsgate has utilized augmented reality webcam technology to promote the upcoming action thriller, “Gamer”. Simply head on over to the site, print out the i-Con, turn on your webcam, and hold the i-Con up to the camera. Once the site detects the printout image, a 3D image of the poster will pop up on the screen. Have fun!
“Gamer” hits theaters September 4th, 2009.
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