Just 2 years after Disney acquired Marvel studios for $4 billion, they are making some pretty significant changes that resulted in some terminations in Marvel’s marketing department.
“It’s our intention to take a very careful look at what films cost, and if we can’t get them to a level that we’re comfortable with, we think that we’re better off actually reducing the size of our slate,” Disney Chief Executive Officer Bob Iger said.
This happens after some significant losses to Disney’s film earnings. Disney has decided that the company will cut costs and allow Disney to do Marvel’s marketing in-house.
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