Tag Archive: augmented reality

AW Review: Avengers vs X-Men and Marvel AR

Another Civil War is upon us within the Marvel Universe and this time, it involves the Avengers versus the X-Men. Issue one of Marvel’s newest series was released just over a week ago and includes with it the introduction of Marvel’s latest technological innovation, Augmented Reality, or AR. Let us start with the basics. “Avengers …

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“Gamer” introduces augmented reality poster

For the first time ever, Lionsgate has utilized augmented reality webcam technology to promote the upcoming action thriller, “Gamer”. Simply head on over to the site, print out the i-Con, turn on your webcam, and hold the i-Con up to the camera.  Once the site detects the printout image, a 3D image of the poster …

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